It all started in 2015 when a food enthusiast (Geert Van Honsté) was inspired by the movie City Slickers. In the movie, two ice cream magnates are challenged to find the perfect ice cream flavour to follow any meal. As a vaper, this challenge sounded very attempting. Which flavour combines best with what meal. So, no more dessert for me. When everyone else at the table was scooping ice cream after dinner I started to vape a meal matching flavour.
The search for the perfect e-juices soon became kind of an obsession. An obsession and a frustration. A frustration because almost all the concentrated flavours that where on the market didn’t meet my expectations, after all, more than 90% of the flavours in the market are industrial, artificial products made in China. I really wanted flavours that give the pure taste like nature meant to be, even when it is vaped. The existing flavours where a kind of turbo-flavours, overdeveloped with only one main goal: shock the taste buds. There is a big difference between flavouring a cake or an ice cream and flavouring a heating coil.
After a flavour dissolution for the umpteenth time I decided to find a professional partner that could help me to develop a concentrated flavour line, so I could make high end e-juices that meet my gourmet standards.
Luckily I’ve found a small concentrated flavour manufacturer in Belgium. They are specialized in high-quality concentrated flavours for the food industry, the artisan way, for over 80 years. Over all these decades their signature concentrates are the Gin flavours. We combined our forces and after a long period of research and development we put the 80 years of experience in to high-end concentrated flavours for e-juices.
Flavormonks is a Belgium company that offers us a wide variety of different flavours, made of the finest raw materials in a modern production facility in Genk.